(p) In the water aid advert , the narrative starts off cold then gradually becomes a warm tone, however compared to the save the children which goes from  a warm tone to a cold and sad tone.

They both are making a point to the audience that something needs to change, although water aid  message is that with the help they received things have gotten however there is more things to be done. But with save children shows how the British public are very selfish and only care when things affects them .

WaterAid Charity Advert 

The target audience would be middle class people back in Britain who are wealthy and able to help provide support income to go towards the charity. We know this as the opening shot was a kitchen in a house with had a garden at the back.There was rain pouring on the window which contrast with the dryness of Africa .

Tre,Taylan,Redha,Absen 

Iphone :

 

Iphones are often looked down upon for creating a society of antisocial however here at apple we disagree, we have innovated technology to create a world in which connection is all within the hand of the beholder. 

How is ethnicity, age, gender and class represented in the video ?  

In Dizzees Rascals "Dream" there is a clear difference between race. There is a middle-aged white woman in a 1950s home sitting at a piano. She then introduces Dizzee Rascals who is ushered to come out the box and perform .Dizzee is a minscule structure amongst string puppets acting up the urban London lifestyle.The lady that is playing the piano showing her dominance compare 


















What is the main narrative and message  of the song  , and how is this   added to or altered by the visual elements of  the video and the techniques used ? Does the video   subvert or confirm the messages and content of the song ? 

The narrative of the video is that Dizzees Rascals dream has been achieved  he has now become a successful rapper.

Dove Beauty Campaign 

Sales for Dove jumped from £2.5 to £4 billion in the campaign’s first ten years. Dove bars became the number one preferred soap brand in the U.S. and Unilever’s best selling product company-wide. 

The ad featured a diverse trio of women individually lifting their shirts to transition into one another: a black woman pulled up her shirt to reveal a white woman, who then unveiled an Asian woman.

not a lot of diversity in their campaigns as there's wasn't much different genders or sexualities . 

Three golden rules :

-Information

-Persuade 

-Sell 

Cross platform : 

Advertisement is advertised across all formats such as print or photo 

childish Gambino

Childish Gambino  - Singer

This Is America - 6th May 2018

*Starts the video dancing before shooting a man that was playing a guitar.
*A young boy carries gun away from the set in a velvet cloth which could resemble how Americans treasure their guns rather focusing on. problems in their society.
*The body is then dragged off the set by two young kids. This could show how the youth of today are getting more involved in these antics.
*As childish begins to dance in front of the camera, you can just about notice the chaos that is going on in the background.
*Children join Gambino dancing in the warehouse showing showing how we focus more n the new dance trends rather than actual issues.
*The next scene is Gambino walking into a choir  then shooting them - this is to reference the church shooting that happened in Charleston.
*The camera then cuts to people on their phones recording the chaos which shows how people rather record horrible things that goes on than help out.
*The music then stops as Gambino begins to smoke a cigarette - this could be his way of releasing his stress what society has become.
*He begins to dance on old , worn down cars which is unusual as artists usually have expensive cars to flaunt their worth.
*At the end of the video one women (sza) is admiring Gambino instead of a group of under dressed women.

Media studies Faye

Shortcut - gives immediate meaning
advertisers use music to create nostalgia
celebrity endorsement is used to get people to buy
reptition/slogan are seen as an effective tool as it is said to give greater credibility
reward and punishment - physical rewards : buy one get one free