Dove Beauty Campaign 

Sales for Dove jumped from £2.5 to £4 billion in the campaign’s first ten years. Dove bars became the number one preferred soap brand in the U.S. and Unilever’s best selling product company-wide. 

The ad featured a diverse trio of women individually lifting their shirts to transition into one another: a black woman pulled up her shirt to reveal a white woman, who then unveiled an Asian woman.

not a lot of diversity in their campaigns as there's wasn't much different genders or sexualities . 

Three golden rules :

-Information

-Persuade 

-Sell 

Cross platform : 

Advertisement is advertised across all formats such as print or photo