(p) In the water aid advert , the narrative starts off cold then gradually becomes a warm tone, however compared to the save the children which goes from  a warm tone to a cold and sad tone.

They both are making a point to the audience that something needs to change, although water aid  message is that with the help they received things have gotten however there is more things to be done. But with save children shows how the British public are very selfish and only care when things affects them .

WaterAid Charity Advert 

The target audience would be middle class people back in Britain who are wealthy and able to help provide support income to go towards the charity. We know this as the opening shot was a kitchen in a house with had a garden at the back.There was rain pouring on the window which contrast with the dryness of Africa .